CIRCEX: Circular Economy Experience

The emergence and role of human experience in the circular economy

About the project

There is an urgent need for societies to transition into a sustainable circular economy (CE). However, the success of this transition depends on changes in human stakeholders’ practices. The CIRCEX project studies the emergence and role of human experience in the CE, which is argued to be crucial for people’s engagement in CE practices like reducing, reusing and recycling. CIRCEX brings together research on CE, marketing, and design to study circular economy experiences (CEEX) in the context of CE ecosystems involving plastics. The project breaks new ground by conceptualizing CEEX, unpacking how human stakeholders’ experience translates into action, and creating a framework for CEEX design. As a whole, CIRCEX contributes to science by developing the role of experience research in advancing societal well-being and sustainability.

Working together

 

Researchers

Elina Jaakkola Professor, Marketing, Turku School of Economics, University of Turku
Elina Närvänen Professor, Services and retailing, Faculty of Management and Business, Tampere University
Nina Mesiranta Senior Research Fellow, Faculty of Management and Business, Tampere University
Malla Mattila University Lecturer, Faculty of Management and Business, Tampere University
Ekaterina Panina Postdoctoral researcher, Marketing, Turku School of Economics, Univerisity of Turku
Martta Vänskä Researcher, Faculty of Management and Business, Tampere University
Mari Ainasoja Researcher, Faculty of Management and Business, Tampere University

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