Developing a regional brand

The SATAKUNTABRÄNDI project focuses on collaboratively developing a unified and attractive Satakunta brand, based on shared ownership and the utilization of digital resources. The goal is to create digital tools and participatory practices that support brand management and shared communication. Project aims to create unified digital management model for the Satakunta brand, improving the region’s visibility and attractiveness.

Duration: 04/2024 – 03/2027
Budget: 547 885 euros

University of Turku/Turku School of Economics, Pori:
Project manager, tuomas.pohjola@utu.fi
Project researcher, paula.kaukiainen@utu.fi
Expert, teemu.haukioja@utu.fi
Degree Programme in Digital Culture, Landscape and Cultural Heritage, Pori:
Project researcher, tommi.iivonen@utu.fi