Minna Maijala
Principal Investigator, Professor

I lead and coordinate the two substudies of the research project and prepare peer-reviewed articles with other researchers.

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Veronika Laippala
Specialist, Professor

I am a specialist in digital and artificial intelligence-assisted text processing tools.

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Salla-Riikka Kuusalu
Researcher, Post doc researcher

I study the impact of forest discourses on Finnish people’s opinions. I lead the second substudy of the research project.

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Attila Krizsán
Researcher, University lecturer

I study the forest discourses in Metsien Suomi communications campaign. I lead the first substudy of the research project.

Assi-Jutta Kuusela
Project researcher, M.Sc. (Admin.)

I work with the qualitative analysis and in project coordination, especially with science communication.

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Telma Peura
Project researcher, MA

I work with data collection and quantitative analysis.

Specialists supporting the project

Arran Stibbe
Professor of ecolinguistics, University of Gloucestershire

I support the research project’s researchers in applying ecolinguistic analysis methods.