Prof. Taras Danko: International Business is Dead! Long Live International Business!

Prof. Taras Danko | 11.05.2020

International Business is Dead! Long Live International Business!

Prof. Taras Danko from the National Technical University “Kharkiv Polytechnic Institute,” Ukraine, shares his view on how the coronavirus crisis has and will impact the future of international business.

“It’s the right time to invest in the future. Coronavirus Crisis is dramatically changing lifestyles, markets, workplaces, business processes and value chains. There is no more international business as usual. There is no panacea for the coronavirus economy. We have to abandon our old practices and adjust to new realities. And here we have a choice. We can be stuck in crying upon our losses or start thinking in terms of future incomes. With the right mix of creativity, foresight and innovative vigor, we can turn our losses into an investment that will pay back eventually.“

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