Prof. Banomyong & Prof. Ojala: How (not) to amplify bullwhip effect – Case of Bangkok alcohol sale ban

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Prof. Ruth Banomyong, Thammasat University
Prof. Lauri Ojala, University of Turku

How (not) to amplify the bullwhip effect – The case of Bangkok alcohol sale ban 10 to 20 April 2020

In Bangkok, Thailand, the government ordered an alcohol ban at a very short notice to contain COVID19 infections. In this presentation, Prof. Banomyong and Prof. Ojala discuss the impacts of the ban; how it affected people’s behavior, the amplified bullwhip effect it had on retail supply chains and firms’ abilities to function, and how firms could mitigate these impacts.

Download the 9-page presentation here.

Prof. Ruth Banomyong

Ruth Banomyong is currently Dean at the Faculty of Commerce & Accountancy (a.k.a. Thammasat Business School), Thammasat University in Thailand.

Banomyong’s main research interests are in the field of multimodal transport, international logistics, trade facilitation, national logistics development policies and supply chain performance. He also has a diploma to teach muay thai (thai boxing).

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Prof. Lauri Ojala

Lauri Ojala is Professor of Logistics at the Turku School of Economics, University of Turku (FI) since 1997. Adjunct Professor of Logistics at Linköping University (SE) and at National Defence University (FI). CEO of logscale oy, a supply chain compliance consultancy.

His fields include international logistics, maritime and port economics, and he has worked as an expert for The World Bank, EC, ADB, OECD and UNECE, and for Ministries of Transport of several countries. Initiator of WB’s biennial Logistics Performance Index  since 2007. He also heads the biennial Finnish Logistics Surveys, which comprise the largest national logistics survey database in the world.

Since 2006, Project Director of five EU-projects with a combined volume of 16+ M€, incl. Baltic Sea Region projects HAZARD on Seaport Safety & Security in 2016-2019 and OIL SPILL on combatting coastal oil spills in 2018-2021.

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