Prof. Ruth Banomyong, Thammasat University
Prof. Lauri Ojala, University of Turku
How (not) to amplify the bullwhip effect – The case of Bangkok alcohol sale ban 10 to 20 April 2020
In Bangkok, Thailand, the government ordered an alcohol ban at a very short notice to contain COVID19 infections. In this presentation, Prof. Banomyong and Prof. Ojala discuss the impacts of the ban; how it affected people’s behavior, the amplified bullwhip effect it had on retail supply chains and firms’ abilities to function, and how firms could mitigate these impacts.
Download the 9-page presentation here.